รายละเอียด

The primary purpose of the role is to play an important role in growing the TWE current wine portfolio as well as day to day management of distributor’s key channel stakeholders, managing and developing TWE business in the Southern territories of Thailand. The role holder will create the footprint to drive the customers in terms of distributions and promotional activities for TWE and ensure that the distributors/customers overachieve the budget plans.
The role holder will also work to ensure that TWE’s brands dominate the wine category in Thailand by maximising coverage of our brands and build direct relationships with key accounts and customers in the market. In addition, the role holder will provide key insights/market intelligence on the market.


Managing Customers:
Play a leading role in ensuring that the customers achieve the goal objectives agreed with TWE:
• Win the heart and soul of our customers by being present, by inspiring them about our brands, by giving support and by improving capability
• Set the objectives and targets; establish marketing and promotional plans together with the distributors/customers
• Track performance against targets monthly and identify potential risks to the target
• Identify opportunities to mitigate any risks in budget.
• Ensure that the distribution plan is well executed and that our priority brands are available in all the relevant channels.
• Provide insights on the depletion of the brands by key customers.
• Develop direct customer relationship with top accounts in the region.
• Grow all our priority brands in the market and embed our regional strategy in the markets
• Assist to manage the Southern Thailand border business and uncover opportunities to accelerate brand’s growth.


Brand Activation :
Play a leading role in ensuring brand presence in outlets:
• Work on the promotional calendar of activities with the customers to ensure proper execution.
• Ensure best in class execution, and significantly ramp up our in-store availability and presence across all domestic channels and use shopper insights where relevant to drive category captaincy.
• Lead in markets, ahead of competitors and ensure proper execution of events and activities as well as driving the marketing agenda to increase brand awareness and brand engagement with consumers

Competitors’ Analysis:
Provide market intelligence:
• Gather and input competitor intelligence
• Pricing analysis of competitors’ products and ensure that we have the right positioning in the market for our brands
• Provide information on any gaps in the market
• Identify opportunities in the market to growing the TWE portfolio and recommending investment needs for future growth as appropriate.
• Presentation and communication of key issues impacting on the business