รายละเอียด

444 Consultants is seeking a skilled and accomplished Cluster Marketing Manager (Food & Beverage) to join our esteemed team. This position is based in Phuket.

The Cluster Marketing Manager for the Food & Beverage sector at 444 Consultants is responsible for developing and executing strategic marketing initiatives aimed at enhancing brand presence, driving business growth, and ensuring
customer satisfaction across multiple food and beverage business units. The role requires a dynamic professional with a strong understanding of F&B marketing, digital marketing trends, and the ability to manage cross-functional teams to achieve business objectives, reporting to business unit specific Marketing Managers with your direct
supervisor, the Asst DIR Digital Marketing and the Group Marketing Director.

** Responsibilities **
Strategic Planning & Execution
 Develop and implement comprehensive marketing strategies aligned with the F&B brands' business goals.
 Analyze market trends, customer behavior, and competitor activities to identify opportunities and potential risks.
 Collaborate with internal teams (content, design, analytics) to create integrated marketing plans that include SEO, SEM,
social media, email, and content marketing.
 Plan and execute digital marketing campaigns across various platforms, ensuring alignment with overall individual F&B
brands' objectives.
Brand Management
 Maintain and enhance brand identity and consistency across all marketing channels, reinforcing the unique selling points
(USPs) of the F&B brands.
 Oversee creative content development that resonates with target audiences and enhances brand visibility.
 Ensure consistency in messaging and alignment with the F&B brands' values across all digital and offline touchpoints.
Campaign Management & Optimization
 Manage and oversee digital marketing campaigns, ensuring they are delivered on time, within budget, and meet set
performance targets.
 Continuously analyze campaign performance, working with specialists to implement optimization strategies to improve
results.
 Provide regular updates and reports on campaign effectiveness and budget utilization to senior management.
Business Unit Head & Stakeholder Management
 Build and maintain strong relationships with key business unit leaders and internal stakeholders, ensuring alignment on
marketing strategies and campaigns.
 Serve as the main point of contact for F&B brand inquiries, providing timely feedback and ensuring client satisfaction.
 Conduct periodic strategy reviews with stakeholders to assess campaign performance and make necessary adjustments.
Budget Management
 Develop and manage the marketing budget for each campaign, ensuring cost-effective allocation of resources.
 Monitor budget utilization and adjust strategies to optimize return on investment (ROI).
Industry Collaboration & Partnerships
 Establish and nurture relationships with key industry partners, influencers, and media outlets to enhance brand visibility.
 Identify and negotiate collaboration opportunities that drive brand growth and reputation.

*Other scope-related tasks as assigned by management.

** Key Performance Indicators **
 Business Leader Satisfaction
 Campaign Performance Metrics (e.g., conversion rates, engagement, ROI)
 Budget Adherence
 Timely Project Delivery
 Client Feedback and Satisfaction Scores
Qualifications
 Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
 Minimum of 5 years of experience in marketing, with at least 2-3 years in the Food & Beverage industry.
 Proficiency in digital marketing tools and platforms, including social media management, SEO, SEM, email marketing, and
Google Analytics.
 Strong understanding of food and beverage trends, consumer behaviors, and competitive dynamics within the industry in
Thailand.
 Excellent written and verbal communication skills, with the ability to build and maintain relationships with clients and
internal teams.
 Strong analytical abilities, with the capability to interpret data and turn insights into actionable strategies.
 Excellent command of English and Thai is a must.
** Additional Requirements **
 A passion for the Food & Beverage sector and a strong understanding of industry trends.
 Ability to adapt to a fast-paced, ever-changing environment.
 Results-driven with a focus on delivering measurable outcomes and driving business growth.