รายละเอียด

Marketing Associate Job Description for Jantra Residence, Phuket

Position Title: Marketing Associate
Location: Jantra Residence, Phuket, Thailand
Reports To: Marketing Manager / General Manager

Job Summary:
The Marketing Associate will play a vital role in driving growth for Jantra Residence, a luxury boutique villa in Phuket. This individual will be responsible for executing strategic marketing initiatives, enhancing visibility, and fostering direct bookings while maintaining strong relationships with Online Travel Agencies (OTAs). The role will focus on managing social media channels, creating compelling content, and analyzing campaign performance to ensure the success of marketing efforts.

Key Responsibilities:

Social Media Marketing
• Develop and implement a social media strategy tailored to Jantra Residence’s upscale audience.
• Create, curate, and schedule engaging content for platforms such as Instagram, Facebook, TikTok, and LinkedIn.
• Monitor social media performance metrics and adapt strategies to maximize reach and bookings.
• Collaborate with photographers, influencers, and content creators to highlight the unique charm of Jantra Residence.

Online Travel Agency (OTA) Management
• Maintain and optimize Jantra Residence listings on OTAs (e.g., Booking.com, Expedia, Agoda) to ensure consistent branding and accurate information.
• Monitor and analyze OTA performance data, adjusting pricing and promotions to maximize visibility and bookings.
• Respond professionally and promptly to guest inquiries and reviews on OTA platforms.
• Negotiate promotional opportunities and favorable placements with OTA representatives.

Digital Marketing & Analytics
• Execute targeted digital campaigns, including Google Ads and retargeting strategies, to drive direct bookings.
• Optimize the Jantra Residence website for SEO and user experience to increase organic traffic.
• Track and report key performance indicators (KPIs) such as booking rates, social media engagement, and revenue growth.
• Use analytics tools to identify trends and recommend data-driven marketing adjustments.

Guest Engagement & Loyalty
• Design and implement email marketing campaigns aimed at past guests and prospective leads.
• Develop and promote loyalty programs and personalized offers to encourage repeat visits.
• Collaborate with the operations team to gather guest feedback and use insights to refine marketing initiatives.

Event Support
• Assist in planning and promoting events hosted at Jantra Residence to attract locals and tourists.
• Coordinate with local businesses and tourism boards for co-marketing and partnership opportunities.

Qualifications:
• Bachelor’s degree in Marketing, Hospitality, or a related field.
• 2+ years of experience in digital marketing, social media management, or OTA coordination.
• Familiarity with analytics platforms such as Google Analytics and OTA dashboards.
• Exceptional written and verbal communication skills in English (Thai language is a plus).
• Creative mindset with a strong attention to detail and a passion for storytelling.
• Proficiency in SEO, SEM, and digital advertising best practices.
• Experience in luxury or boutique hospitality marketing is preferred.

Key Attributes:
• Proactive and results-driven.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Passionate about hospitality, travel, and delivering exceptional guest experiences.
• Team player with excellent interpersonal and collaboration skills.

This role offers an exciting opportunity to contribute to the success of Jantra Residence while being part of the vibrant hospitality landscape in Phuket.