รายละเอียด

Role Overview

The Marketing Manager (Internal Companies) serves as the main point of contact for all internal marketing needs of group companies and businesses where 444 Consultants holds an interest. Acting as the account manager, this role ensures seamless coordination between internal stakeholders and the marketing department. The Marketing Manager is responsible for building strong relationships, aligning marketing strategies with business objectives, and overseeing the execution of integrated campaigns to drive results.

Responsibilities

Internal Business Unit Portfolio Management

• Oversee and manage the marketing needs of a diverse portfolio of group companies and affiliated businesses.
• Act as the primary liaison between group companies and the shared marketing services team.
• Develop and maintain strong relationships with internal stakeholders, ensuring satisfaction and alignment with marketing objectives.

Strategic Planning & Execution

• Formulate tailored marketing strategies that align with the objectives of each group company.
• Manage the planning, outsourcing, and execution of integrated marketing initiatives, including SEO, SEM, social media management, content, and traditional marketing channels.
• Collaborate with all marketing department units and external vendors to create and implement comprehensive marketing plans.
• Take an active role in directly executing tasks related to social media management, content creation, and marketing campaign delivery to ensure quality, efficiency, and seamless project outcomes.

Campaign Coordination and Optimization

• Coordinate the execution of marketing campaigns, ensuring timely delivery and adherence to budget.
• Analyze performance data from campaigns and collaborate with specialists to implement optimization strategies.
• Ensure campaigns meet performance metrics and align with the brand guidelines of group companies.

Performance Tracking and Optimization

• Monitor the effectiveness of marketing campaigns across channels, analyzing metrics to identify areas for improvement.
• Work with the SEO management team to optimize web content for search rankings and user engagement.
• Coordinate with social media and PR teams to amplify brand reach and engagement.



Budget Management

• Develop and manage marketing budgets for internal companies, ensuring effective allocation of resources across channels.
• Monitor budget utilization and provide recommendations for adjustments based on specialist reports and campaign performance.

Team Collaboration and Communication

• Provide clear briefs to internal teams and outsourced partners, ensuring successful execution of marketing initiatives.
• Collaborate with content creators, designers, and performance marketing specialists to deliver cohesive campaigns.
• Regularly update stakeholders on project status, campaign performance, and strategy adjustments.

Other Responsibilities

• Conduct periodic strategy reviews with internal stakeholders to assess progress and identify areas for improvement.
• Stay informed about marketing trends and share insights to improve campaign effectiveness.
• Support ad hoc projects or requests as directed by the Assistant Director Digital Marketing.

*Any other responsibilities as assigned by the Assistant Director Digital Marketing or Group Marketing Director.

Key Performance Indicators

• Client retention rate of internal companies and satisfaction scores.
• Campaign performance metrics, including engagement, conversions, and ROI.
• Adherence to marketing budgets and timelines.
• Timely and effective delivery of marketing campaigns and projects.
• Positive feedback from internal stakeholders.