Job Detail

Job Summary
The Head of Admissions plays a crucial role in managing and overseeing the entire admissions process at Finnway International School Phuket. They are responsible for attracting and enrolling qualified students, maintaining positive relationships with prospective students and families, and ensuring that the admissions process aligns with the school's overall goals and objectives. The Head of Admissions will embody Finnway's commitment to innovation, collaboration, respect, sustainability, and well-being while promoting the school's unique Finnish-inspired educational approach.

Responsibilities
1. Admissions Management
1.1 Oversee the admissions process
• Manage the entire admissions process from inquiry to enrollment.
• Provide clear and effective communication to prospective students and families.
• Conduct school tours, admissions interviews, and orientations in collaboration with the Head of Departments.
• Emphasize Finnway's unique Finnish-inspired curriculum and holistic approach to education during the admissions process.
1.2 Recordkeeping
• Maintain accurate and up-to-date student and application records.
• Manage admissions-related documents and databases.
1.3 Policy Implementation
• Implement and enforce the school's admissions policies and procedures.
• Stay up-to-date on industry trends and best practices in admissions, particularly those relevant to international schools and Finnish education principles.

2. Customer Relationship Management
2.1 Engage with prospective students
• Build and maintain positive relationships with prospective students and their families.
• Answer inquiries and provide comprehensive information about the school's facilities, programs, and assessment procedures.
• Highlight Finnway's commitment to student well-being, creativity, and independent learning.

2.2 Data Collection and Improvement
• Collect feedback from applicants and parents to improve the admissions process.
• Collaborate with school administration to enhance the admissions experience.

3. Student Recruitment for School and Programs
3.1 Goal Achievement
• Develop and implement strategies to meet or exceed enrollment targets.
• Identify and target key demographics to increase student enrollment.
• Analyze conversion rates from inquiries to enrollments through surveys, follow-ups, personal communication, or other methods to gather data for improvement and weekly present it to school leadership.

3.2 Opportunity Creation
• Develop and execute outreach strategies through various channels, such as online campaigns, events, and partnerships, both within and outside the organization.
• Organize programs or seminars for parents to understand grade transitions or preparation for further education at other schools.

4. Marketing Collaboration
4.1 Utilize Marketing Channels
• Leverage various marketing channels, such as social media, email marketing, and community outreach.
• Ensure all marketing efforts reflect Finnway's unique educational philosophy and values.
4.2 Program Development and Initiative
• Develop and initiate admissions programs, including program details that are relevant to student recruitment, and understand parent concerns regarding grade transitions or school exit.
• Collaborate with the marketing team to create effective promotional and advertising materials that showcase Finnway's innovative approach to education.
• Evaluate the effectiveness of programs and make adjustments as needed.
• Partner with the creative team to produce engaging content for the school's website and social media platforms, brochures, flyers, and digital content that promotes student recruitment and highlights Finnway's unique offerings.
4.3 Event Management
• Organize and manage school events, open houses, and information seminars to attract prospective students and families.
• Represent the school at education fairs and community events.
• Participate in PTA events as a school representative.
4.4 Market Analysis
• Conduct market analysis to understand the competitive landscape, identify growth opportunities, enrollment trends, and marketing campaign performance to refine strategies.
• Stay informed about trends in international education, particularly those related to Finnish-inspired curricula.

5. Stakeholder Engagement
5.1 Gather stakeholder feedback
• Conduct surveys to gather feedback from stakeholders, including students, parents, teachers, and staff.
• Use feedback to improve admissions strategies and practices to align with stakeholder needs.

6. Develop Effective Admissions Strategies
6.1 Analyze data and identify trends
• Analyze feedback and data to identify strengths, weaknesses, opportunities, and threats related to current admissions strategies.
• Use insights to develop new, more effective strategies to achieve enrollment goals.

7. Enhance Stakeholder Satisfaction
7.1 Demonstrate stakeholder value:
• Actively demonstrate the value of admissions to stakeholders.
• Foster a positive and collaborative relationship with stakeholders.
• Promote a positive school image and attract new student enrollments.

8. Track Admissions Strategy Outcomes
8.1 Monitor and evaluate admissions strategies
• Regularly monitor the results of admissions strategies.
• Analyze data and present reports to senior management.
• Use insights to continuously refine and improve admissions strategies.

9. Develop Student Tracking Systems
9.1 Implement student tracking systems:
• Develop systems to track admitted students' academic performance, adjustment to the school environment, and overall satisfaction.
• Use data to improve admissions processes and student services.

10. Network with Other Schools and Organizations
10.1 Establish networks
• Build networks with other schools and relevant organizations.
• Share experiences, information, and collaboration opportunities.

11. Develop Skills and Knowledge
11.1 Attend professional development events:
• Participate in training and seminars related to student admissions, education trends, and marketing strategies.
• Stay informed about competitors, target demographics
• Research competitor data, target demographics, and market trends.
• Refine data analysis, presentation, and communication skills.

12. Collaborative Responsibilities
12.1 Cross-departmental Collaboration
• Work collaboratively with the Head of School, Head of Primary, and Administration to ensure admissions goals align with the school's overall mission and objectives.
• Coordinate with the Finance Department to manage fee structures and payment plans.
12.2 Training and Development
• Train and mentor admissions staff to provide high-quality customer service and maintain efficiency.
• Stay updated on industry trends and professional development opportunities, particularly those related to international education and Finnish-inspired learning approaches.

Qualifications
• Bachelor's degree in Education, Marketing, Business Administration, or a related field.
• Experience in admissions or a related field.
• Familiarity with educational curricula is a plus.
• Strong communication, interpersonal, and customer service skills.
• Ability to work effectively in a multicultural environment.
• Proficiency in English; knowledge of other languages is an advantage.
• Strong organizational and analytical skills with attention to detail.

How to Apply
To apply for the Head of Admissions position at Finnway International School Phuket, please submit your CV to [email protected]