รายละเอียด

Key Responsibilities

Digital Marketing & Direct Booking Strategy
• Develop and implement performance-driven digital marketing campaigns to increase direct bookings through company’s website and other owned platforms.
• Utilize tools like Google Ads, Meta Ads, and email marketing to target FIT audiences effectively.
• Drive traffic to direct booking channels through SEO, SEM, and content marketing strategies.
• Track and analyze marketing KPIs (e.g., website traffic, conversion rates, booking trends) to refine strategies and maximize ROI.

OTA & FIT Market Management
• Collaborate with OTAs like Klook, GetYourGuide, and Viator to enhance listings, optimize pricing, and drive co-marketing campaigns targeting the FIT segment.
• Build partnerships with travel bloggers, influencers, and media platforms that cater to independent travelers.
• Regularly review and update content, promotions, and visuals on OTAs to reflect evolving market trends.

Brand Development & Public Relations
• Strengthen brand positioning as the top choice for FIT travelers in the region.
• Build relationships with media, bloggers, and influencers to generate organic buzz and reviews.
• Develop and execute PR campaigns, including press releases and media events, to attract independent travelers.

Event Marketing & Partnerships
• Plan and execute promotional campaigns, including flash sales, seasonal offers, and events targeting the FIT segment.
• Establish partnerships with local businesses, tourism boards, and travel communities to reach independent travelers.

Team Leadership & Budget Management
• Lead and mentor a marketing team to execute creative and result-oriented campaigns.
• Develop and manage the marketing budget, ensuring cost-effective use of resources.
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Qualifications

Essential Skills & Experience

• Expertise in FIT Markets & Direct Booking: Proven track record of increasing direct bookings, especially targeting independent travelers.
• Strong understanding of OTA platforms like Klook, GetYourGuide, TripAdvisor and Viator, with experience optimizing listings and managing campaigns.
• Minimum 5 years of experience in marketing, preferably in tourism, hospitality, or travel industries.
• Proficiency in digital tools like Google Analytics, Facebook Business Manager, and content management systems.
• Excellent written and verbal communication skills in both Thai and English.

Education
• Bachelor's degree in Marketing, Business Administration, Tourism, or a related field. A Master’s degree is a plus.