รายละเอียด

Key Responsibilities

Market Research & Analysis
• Conduct in-depth research on market trends, customer behavior, and competitor strategies to uncover opportunities for revenue growth.
• Identify and evaluate niche markets such as FIT (Free Independent Travelers), group tours, and premium travel experiences.
• Analyze customer feedback and industry data to guide the development of innovative services and packages.

Strategic Development & Innovation
• Develop strategies to penetrate new market segments and improve brand positioning.
• Propose innovative travel services, packages, and offers to meet changing market demands.
• Collaborate with cross-functional teams, including marketing and operations, to implement business strategies.

Budget Planning & Cost Management
• Prepare and manage budgets for business development projects, ensuring cost-effectiveness and resource optimization.
• Conduct cost analyses for services and packages to maintain competitive pricing while maximizing profitability.
• Monitor financial performance and align spending with company objectives and revenue targets.

Data Analysis & Performance Monitoring
• Utilize data analytics tools to monitor sales performance, customer trends, and key business metrics.
• Generate regular reports with actionable insights for management to guide strategic decisions.
• Evaluate the ROI of campaigns, partnerships, and new initiatives to ensure effective allocation of resources.
Sales & Marketing Collaboration
• Work closely with the marketing team to design campaigns that support business growth and drive customer acquisition.
• Provide data-driven insights to develop high-impact marketing materials and B2B presentations tailored to client needs.

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Qualifications

Essential Skills & Experience
• Strong knowledge of market research, data analysis, and financial planning.
• Proven experience in budget management and cost calculation for business initiatives.
• Expertise in data analysis software, and reporting tools for performance monitoring.
• Familiarity with tourism and travel markets, especially in niche segments such as FIT and group tours.

Preferred Skills
• Experience in designing cost-effective travel packages and promotional strategies.
• Background in working with OTAs, travel agencies, and corporate clients.
• Proficiency in Google Analytics, Excel, and other analytical tools.

Education
• Bachelor’s degree in Business Administration, Finance, Marketing, Tourism, or related fields.